Can people describe their visceral feelings of emotion visually, and if so, would any patterns arise? In order to answer this, I had to develop some way of asking people to reflect on and describe their private feelings in a simple, repeatable manner, the results of which could be correlated visually and demographically. By gathering concepts of feeling by word, colour and line and creating visual languages for anger, joy, fear, sadness and love - a kind of democratic visual language is created - a backwards-brand.
Can people describe their visceral feelings of emotion visually, and if so, would any patterns arise? In order to answer this, I had to develop some way of asking people to reflect on and describe their private feelings in a simple, repeatable manner, the results of which could be correlated visually and demographically.
By gathering concepts of feeling by word, colour and line and creating visual languages for anger, joy, fear, sadness and love - a kind of democratic visual language is created - a backwards-brand.